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A new jewel of light in the heart of New York

  • Date : The 2025 June 17

Alain Ellouz unveils its new showroom in New York: alabaster takes deeper root in the design capital of the world. Following the resounding success of our SoHo showroom, Alain Ellouz Paris continues its international expansion with the opening of a new flagship location in New York. On May 14, we inaugurated our new Manhattan showroom, a space conceived as a manifesto of our vision: timeless luxury, a living material elevated by light, and a continuous dialogue between art and architecture. For the occasion, the brand offered an exclusive preview of its latest collection, UMAMI, a true ode to refined simplicity, balance of form, and sensory awakening. Each piece in the collection explores the expressive richness of alabaster through a pure, contemporary staging, inspired by Japanese aesthetics and organic design. Both luminous gallery and meeting place, this new address reaffirms our commitment to building lasting connections with architects, designers, and tastemakers from around the world. A space created to inspire, to resonate, and to invite visitors into a truly sensory experience. Alain Ellouz Paris continues to write its story in the heart of New York, and we look forward to imagining the next chapter with you.

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